Understand Medium's Algorithm
Medium's algorithm prioritizes reader engagement. Spend time crafting engaging, relatable content that encourages readers to spend more time on your post. This includes responses, claps, and reading time, which in turn increase visibility.
Consistent Quality Content
Successful Medium writers often post regularly. But consistency isn’t just frequency; it’s also about maintaining high-quality writing. Aim for thought-provoking, polished articles that offer unique perspectives or insights.
Leverage Medium Publications
Contributing to popular Medium publications can increase your reach. Publications have built-in audiences, providing a platform for visibility. Pitch your best content to relevant publications to tap into their reader base.
Engage With the Community
Medium is a community-driven platform. Engage with other writers through comments, claps, and by joining conversations. Networking can lead to collaborations that boost your profile and readership.
Optimize for Readability
The readability of your content is crucial. Use subheadings, bullet points, and images to break text and make it skimmable. This enhances user experience, often resulting in higher engagement rates.
Master the Paywall Strategy
Medium's Partner Program allows you to monetize content behind a paywall. However, not all content should be paywalled. Mix free and paid content to balance earnings with audience growth.
Analyze and Iterate
Use Medium’s stats feature to analyze what works. Check which stories gain traction, and look for patterns in topic, style, and structure. Iterate based on these insights to refine your strategy.
What does Medium's algorithm prioritize?
Article length and complexity
Reader engagement metrics
Number of published articles
Company