Google Ads: An Introduction
Google Ads is Google's online advertising platform that enables advertisers to display brief advertisements to web users. It operates under a pay-per-click (PPC) pricing model.
Evolution of Google Ads
Launched in 2000 as Google AdWords, the service was rebranded to Google Ads in 2018. It now offers services beyond search, including display, video, and app advertising.
Keyword Auctions Explained
Google Ads doesn't just sell ad space. Advertisers bid on keywords, with the highest bid and ad quality score determining the winner, affecting the ad's placement and visibility.
Remarketing: Reconnect with Visitors
Remarketing lets you show ads to users who've previously visited your website, strategically re-engaging them. This increases conversion rates by reminding them of their interest.
Smart Campaigns for Beginners
Smart Campaigns are tailored for small businesses, using machine learning to optimize ads. After initial setup, it automates targeting, bidding, and ad creation to enhance performance.Surprising Budget Fact
In 2006, Google Ads' revenue surpassed the entire GDP of some small countries, highlighting its massive economic impact.
When was Google Ads launched?
In 2000 as Google Ads
In 2000 as Google AdWords
In 2018 as Google Ads
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