The Legacy of Steiff: From Humble Beginnings to Iconic Teddy Bears

Steiff's Humble Beginnings
Steiff's Humble Beginnings
Founded in 1880 by Margarete Steiff, the company began as a small felt workshop in Germany. Initially, Margarete crafted elephant pincushions, which soon became popular as children's toys, marking the start of Steiff's journey into the toy industry.
First Teddy Bear Creation
First Teddy Bear Creation
In 1902, Richard Steiff, Margarete's nephew, designed the first jointed teddy bear. Named "Bear 55 PB", it was initially overlooked at a Leipzig fair until an American buyer ordered 3,000 units, leading to its massive success in the USA.
Trademark Button-In-Ear
Trademark Button-In-Ear
Introduced in 1904, Steiff's 'Button-in-Ear' trademark became a symbol of authenticity and quality. The button helped distinguish Steiff toys from imitations, solidifying their reputation as creators of premium stuffed animals.
Innovations And Unique Designs
Innovations And Unique Designs
Steiff was innovative, creating the first stuffed animals with movable joints and realistic features. They also developed unique materials, like mohair, which became the standard for high-quality teddy bears and plush toys.
Collectibles And Rare Editions
Collectibles And Rare Editions
Steiff stuffed animals are highly collectible, with some rare editions fetching thousands at auctions. Limited edition releases, often handmade and using luxurious materials, continue to attract collectors and maintain Steiff's legacy.
Teddy Bear Rescue Mission
Teddy Bear Rescue Mission
During WWII, Steiff teddy bears were used to smuggle messages for the resistance, hidden inside their stuffing.
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Who founded Steiff?
Margarete Steiff
Richard Steiff
American buyer