The Evolution and Impact of Pop-it Toys

The idea behind pop-its originated in the 1970s. It was conceptualized by Theo and Ora Coster, a couple who designed many popular games, including Guess Who?. Initially, it didn't gain traction until much later.

The concept for the pop-it toy came from a dream that Ora Coster had. She envisioned a field of breasts, which she then translated into the bubble-popping design we know today. This unique origin influenced its tactile nature.

Despite the innovative design, the pop-it toy struggled to find a market in its early years. It wasn't until the rise of social media platforms like TikTok that the pop-it gained massive popularity, decades after its invention.

Pop-its became viral during the COVID-19 pandemic, as people sought stress-relief tools. The simplicity and sensory satisfaction of popping bubbles made them a hit, particularly among children and those with autism or anxiety.

Beyond simple entertainment, pop-its are now recognized for their educational and therapeutic benefits. They help improve fine motor skills, concentration, and can serve as a calming tool for individuals with sensory processing disorders.

Pop-its were tested by astronauts on the International Space Station to study stress relief in zero gravity, proving their universal appeal and functionality.