The Correct Plural of LEGO: Understanding Brand Terminology

The 'Lego' Plural Debate
The 'Lego' Plural Debate
Is it 'Legos' or 'Lego'? The debate persists. Surprisingly, the company behind these bricks prefers a particular terminology that may not align with common usage.
Official Stance on Plurality
Official Stance on Plurality
The LEGO Group asserts that 'LEGO' should be used as an adjective. Therefore, they advocate for 'LEGO bricks' or 'LEGO sets' instead of 'Legos' as the plural term.
Language and Regional Variations
Language and Regional Variations
Different regions have developed their own plural forms. 'Legos' is commonly used in the U.S., while 'Lego' remains prevalent in European countries as both singular and plural.
LEGO: A Protected Brand
LEGO: A Protected Brand
LEGO is a trademarked name, protected to maintain brand identity. Using 'LEGO' as an invariant brand name helps to preserve its legal integrity and uniqueness.
Linguistic Evolution of 'Lego'
Linguistic Evolution of 'Lego'
The word 'Lego' is derived from the Danish phrase 'leg godt', meaning 'play well'. It is not originally an English word, which contributes to the plurality confusion.
LEGO Community Preferences
LEGO Community Preferences
Among LEGO enthusiasts, there's a strong preference for using the term as the company suggests. This creates a sense of community and respect for the brand.
The Takeaway
The Takeaway
While 'Legos' may be commonly used, the LEGO Group's guidance is clear. Embracing the official terminology is a nod to the brand's heritage and helps maintain its global identity.
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What does LEGO Group prefer?
'Legos' for plurality
'LEGO' as an adjective
Any plural form