The Art and Science of Telling

The word 'tell' originates from the Old English term 'tellan,' which means to count or recount. Its usage evolved over time to signify narrating or informing someone about something, highlighting the importance of communication in human history.

Telling stories or sharing information activates our brain's neural pathways involved in empathy, making us more connected and understanding. This phenomenon is known as 'neural coupling,' showing that telling isn't just about information, it's about creating bonds.

In ancient cultures, oral storytelling was a primary method for passing down traditions, laws, and history. The griots of West Africa, for example, were revered storytellers responsible for preserving genealogies and historical narratives through generations.

In modern times, the power of 'telling' is studied in fields like marketing and psychology. Storytelling techniques are used to influence consumer behavior, demonstrating that how we 'tell' information significantly affects perception and decision-making.

With the advent of digital technology, the way we tell stories has transformed. Social media platforms have become new-age storytelling tools, providing instant global reach, and allowing for interactive and multimedia-rich storytelling experiences.

Humpback whales use storytelling-like vocalizations known as 'songs' to communicate, and each pod has its own unique 'song repertoire' that evolves over time.