Hyundai's European Beginnings
Hyundai Motor Company entered the European market in 1978. Initially, they struggled but tailored their models to suit European tastes, which significantly improved their market presence and customer satisfaction in the following decades.
European Manufacturing Footprint
Hyundai established its first European plant in Turkey in 1997. Later, in 2008, Hyundai's Czech Republic plant began operations, emphasizing local production to meet regional demand and reduce delivery times.
Eco-Friendly Models Introduction
Ahead of the curve, Hyundai launched the Ioniq in 2016, the world's first car to offer three electrified powertrains - hybrid, plug-in hybrid, and fully electric - showcasing their commitment to eco-friendly solutions.
Innovative Design Philosophy
Hyundai's 'Fluidic Sculpture' design philosophy, first introduced in Europe with the ix35 in 2009, integrates nature-inspired dynamics, contributing to the distinctive aesthetic appeal of Hyundai models in the European market.
Hyundai's High-Performance N Brand
The N performance sub-brand, launched in 2015, is Hyundai's foray into high-performance vehicles, engineered in Namyang, South Korea, and honed on the Nürburgring, Germany. It's named after both locations.
Research and Development in Europe
Hyundai operates the European Technical Center in Rüsselsheim, Germany, since 2003. This facility plays a crucial role in customizing vehicles for the European market, focusing on handling, comfort, and safety.
Hyundai's Advanced Connectivity
In partnership with Cisco, Hyundai launched the Bluelink Connected Car Services in Europe, offering advanced telematics services like remote start, live parking information, and maintenance alerts, enhancing the European driving experience.
When did Hyundai enter the European market?
In 1997 with Turkey plant
In 1978 initially
With 2016 Ioniq launch
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