Lucid Motors Origins
Founded in 2007, Lucid Motors began as Atieva, focusing initially on battery technology. The company's evolution led to high-performance, luxury electric vehicles, rebranding as Lucid Motors in 2016 to reflect this new direction.
Air: Record-Breaking EV
The Lucid Air, revealed in 2020, set new standards with its 517-mile range on a single charge, as rated by the EPA, propelling Lucid Motors to the forefront of the electric vehicle industry.
Innovative Battery Technology
Lucid Motors' proprietary battery technology, developed through years of battery research and Formula E racing, enables their cars to achieve remarkable energy efficiency and performance.
Direct Sales Model
Mirroring Tesla's approach, Lucid Motors adopts a direct-to-consumer sales model, bypassing traditional dealerships, allowing for a more controlled brand and customer experience.
Saudi Arabia's Investment
In a strategic move, the Public Investment Fund of Saudi Arabia invested over $1 billion in Lucid Motors in 2018, a significant endorsement for the burgeoning EV maker.
Advanced Manufacturing Plant
Lucid's state-of-the-art factory in Casa Grande, Arizona, known as AMP-1, is the first greenfield, dedicated electric vehicle factory built in North America.