Origins of Acqua di Parma
Founded in 1916, Acqua di Parma originated in a small perfumer's laboratory in Parma. It quickly became synonymous with Italian elegance and sophistication through its signature cologne, Colonia.
Colonia's Timeless Scent
Colonia, the original scent of Acqua di Parma, has maintained its unique blend of lavender, rosemary, Sicilian citrus, and Bulgarian rose over a century, becoming a timeless classic.
Celebrity Endorsement and Fame
In the 1930s, Acqua di Parma gained prominence as Hollywood stars like Cary Grant and Audrey Hepburn became avid fans, elevating the brand to international status.
Revival in the 1990s
After a quiet mid-century, LVMH acquired Acqua di Parma in 1993, infusing new life with fresh investments and expanded distribution, without compromising its artisanal essence.
Expansion Beyond Fragrances
Acqua di Parma has diversified its portfolio to include a luxurious range of leather goods, home fragrances, and grooming products for men and women, all crafted in Italy.
Commitment to Sustainability
Embracing sustainability, Acqua di Parma incorporates eco-friendly practices by using renewable energy, recyclable materials, and advocating for responsible sourcing of its ingredients.
Exclusive Limited Editions
The brand often releases limited edition scents and collaborates with artists and designers, adding collectible value and unique experiences for fragrance enthusiasts.
When was Acqua di Parma founded?
Early 20th century
Late 19th century
During the 1930s
Company