Early Studio System Origins
The studio system began in the 1910s, as film studios controlled every production aspect. They owned their own sets, post-production facilities, and contractually bound actors and directors, leading to a streamlined, highly profitable movie-making process.
Five Major Studios
By the 1930s, five studios known as the 'Big Five' dominated Hollywood: MGM, Warner Bros., RKO, Paramount, and 20th Century Fox. They owned the production, distribution, and exhibition of films, epitomizing vertical integration.
Vertical Integration Power
Vertical integration allowed studios to control the entire filmmaking process, from development to screenings. This meant dictating which movies played in their theaters, often through 'block booking', where theaters had to accept multiple films to get the most desirable ones.
Horizontal Integration Expansion
Studios expanded horizontally by acquiring smaller companies and competitors, creating monopolies in certain areas. This led to extensive influence over film-related businesses, including talent agencies and technical services.
Antitrust Laws and Decrees
The 1948 Paramount Decree ended vertical integration, as the Supreme Court ruled the studio system constituted a monopoly. Studios had to divest their theater chains and could no longer force block booking, drastically changing the industry dynamics.
Studio System Legacy
Despite the decline of the old studio system, its influence persists. Modern studios still seek control over production and distribution, but now also leverage global marketing, franchise-building, and digital platforms, reflecting an evolved vertical integration model.
Indie Films Rise
The collapse of the traditional studio system paved the way for independent films. Smaller, more personal projects gained prominence, diversifying the types of stories told on screen and challenging the dominance of major studios.