Origins of Cartier Tank
Introduced in 1917 by Louis Cartier, the Tank watch was inspired by the Renault FT-17 military tank used in World War I. Its design mirrored the tank's tracks, blending military precision with timeless elegance.
War-Time Gifting Tradition
General John Pershing, leader of the American Expeditionary Forces in WWI, was gifted one of the first Tank watches by Cartier. This tradition of gifting Tank watches to notable figures continues to this day.
Innovative Quartz Movement Introduction
In 1978, Cartier revolutionized the Tank watch by introducing a quartz movement option. This innovation made the luxury timepiece more affordable and accessible, significantly expanding its market reach and popularity.
Enduring Cultural Icon
The Cartier Tank has been embraced by style icons throughout history, from Jackie Kennedy to Andy Warhol. Its sleek, minimalist design transcends fashion trends, making it a perpetual symbol of sophistication and elegance.
Secret Sapphire Cabochon
One of the Tank’s distinguishing features is the blue sapphire cabochon set into the crown. This meticulous detail not only adds a touch of luxury but also showcases Cartier's dedication to exquisite craftsmanship.Tank on the Moon
A Cartier Tank watch was worn by astronaut Eugene Cernan during the Apollo 17 mission, making it the first luxury watch to reach the moon.
Who introduced the Cartier Tank watch?
General John Pershing
Louis Cartier in 1917
Renault during WWI
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