PwC's Brand Evolution
PricewaterhouseCoopers officially rebranded as PwC in 2010. This change aimed to unify the brand globally and simplify the complex original name for better recognition and memorability.
Lowercase 'w' Significance
The lowercase 'w' in PwC symbolizes the connection and collaboration between Price Waterhouse and Coopers & Lybrand. It's a visual representation of the merger and integration of the two entities.
Brand Identity Strategy
PwC's rebranding strategy included using a lowercase 'w' to convey a modern, approachable, and dynamic image. It highlights their shift towards a more client-centric and less formal brand.
Typography and Perception
Typography in branding can profoundly affect perception. The lowercase 'w' in PwC's logo is designed to appear friendly and inviting, a contrast to the stiffness often associated with corporate entities.
Rebranding Costs and Impact
While the cost of PwC's rebranding was not publicly disclosed, it is believed to have involved significant investment. The lowercase 'w' played a pivotal role in the cost-effective brand refresh.
Global Reception of 'w'
The rebranding to PwC with a lowercase 'w' was received positively worldwide. It enabled a consistent brand experience across more than 158 countries and enhanced global recognition.
Marketing and the 'w'
PwC's lowercase 'w' is not just a design choice but also a marketing tool. It differentiates PwC in a subtle yet powerful way, emphasizing its unique identity in a crowded marketplace.
When did PwC officially rebrand?
In 2005
In 2010
In 2015
Company
