Understanding Your Brand Identity
A cohesive Instagram aesthetic starts with a clear brand identity. Know your values, target audience, and brand voice. This foundation ensures your visual content aligns with your brand's core message.
Choosing Your Color Palette
Select a consistent color palette that reflects your brand. Use tools like Coolors or Adobe Color to create a harmonious palette. This consistency will make your feed instantly recognizable.
Consistent Content Themes
Having recurring themes can unify your feed. Whether it’s specific subjects, motifs, or content types, repetition can create a narrative that resonates with your audience and reinforces brand identity.
The Grid Layout Plan
Plan your grid layout strategically. Use apps like Preview or Planoly to visualize your feed before posting. This helps maintain balance and flow, ensuring each post contributes to a cohesive look.
Editing for Consistency
Use the same set of filters or editing styles for your photos. Consistent editing contributes to a unified aesthetic. Even slight variations can disrupt the visual flow of your feed.
Mastering the Stories Aesthetic
Don’t neglect your Stories. Use consistent fonts, colors, and formats in your Stories to complement your feed, enhancing overall brand cohesion. This creates a seamless experience across all content.
Engaging with Authenticity
A cohesive aesthetic isn’t just visual. Engage authentically with your followers to create a sense of community. Authentic interaction supports a cohesive brand image beyond visuals.
What's core to Instagram brand identity?
Visual content only.
Values, audience, brand voice.
Followers' number growth.
Company
